Summary Essay Example | Topics and Well Written Essays - 250 words - 100

Summary - Essay Example As a point of departure, the purpose of this research is to test for both first and second level intermedia agenda-setting interrelationships among news media. The content analysis methodology is used in this article. Hypothetical analysis on the public response and interrelationship between salience issues of in the Obama Campaign ads and the salience of issues in Obama in 30 seconds ads were created (Ragas & Kiousis, November 01, 2010). Several other hypotheses that relate salience of issues in MoveOn.org ads wit salience of issues in Obama campaigns ads were also created. In the essence, the methodology is hypothetical. This implies the hypothesis is tested based on the primary data used in this article. Random sampling was used to select the subsamples of the ads. For instance, second trainer examined 20% of the subsample of ads. On the same regard, the primary data collected and the samples selected were analyzed by the use of Spearman’s rho correlation. The statistical tests were used to compare the agendas that regarded the issues and the attributed salience (Ragas & Kiousis, November 01, 2010). The study remains one of the first analyses to analyze the communication efforts of web-based political activist group during the initial stages of an election contest in a close range. In addition, the study associates the efforts to the schedules of activists and a candidate’s campaign. It can be concluded that, the article consists of the original research findings because primary data is used in the hypothetical analysis (Ragas & Kiousis, November 01,

The Effect of Technology on the Intelligence of Our Younger Generation Essay

The Effect of Technology on the Intelligence of Our Younger Generation - Essay Example Though Bauerlein and Bowman feel that technology is decreasing certain parts of intelligence, they feel that overall intelligence is not being as brutally mutilated as we tend to think, while Thompson reveals a positive aspect to younger people spending so much of their time implementing technology in their lives. In Bauerlein’s article, he points out that since most socialization is done via text messages, discussion boards, Twitter and Facebook, the current generation is unskilled in the act of reading or properly utilizing body language. Communication has become nothing more than the sharing of the written word; there is no tone of voice, pauses, posture, gesture, eye movements, or shifts in personal space. For those who were not drawn into technology are fluent in the Silent Language, but those with their noses stuck in their cell phones or laptops are unable to read the behavior of these people. Since technology keeps people physically away from one another, there is no need to learn such skills, yet this had made our current generation socially awkward. Bowman makes the case known that deep reading has become a dying art with the increasing use of the Internet. Prior to the Internet’s popularity, research for school assignments was done via books from the library. Students would have no choice but to thoroughly read the texts to gain an understanding of a topic. Nowadays, the younger generation â€Å"power browses,† which involves skimming a few lines of text on the Internet until they find a fact or idea that they can use for their assignment. Instead of reading for knowledge formation, this generation seeks only to retrieve information; the material goes from the Internet straight to the homework assignment, not making even a pitstop in the mind of the student. On the other hand, Thompson’s view of technology is surprisingly optimistic. No matter how much the older generation complains about a lack of literacy in this current generation, a study undergone by Stanford University Professor Andrea Lunsford reveals that  writing is being revived and enhanced by our technologically thriving generation.